Online Public Relations
Online Public Relations - The Future Of Search?Aug 20, 2010
Matt Keough from www.fathomseo.com talks about the future of online PR and how it will effect search engine marketing. Learn about Internet marketing from fathom SEO.
Online PR is all about CommunityAug 27, 2010
Animation about how to approach Online Public Relations from RealWire the news/press release distribution company. The video highlights the community nature of the online media and suggests that in the beginning it may help your success if you imagine you are the guest at a party where you don't know many people. For more information about how RealWire can help you to approach your online public relations in this way visit realwire.com/ourapproach.asp. For versions to download visit realwire.com/onLinepublicrelations.asp.
Future of public relations in an online world with Andy Beal, Trackur, at SES Chicago 2009Aug 26, 2010
Byron Gordon, SEO-PR, interviews Andy Beal of Trackur and Marketing Pilgrim, about the future of online PR at SES Chicago 2009. Andy prefers using PRWeb for press release distribution. Reasons include: metrics and tier pricing, in particular, PRWeb shows you where the press release was picked up and by what countries, and tells you what keywords were used. PRWeb lets you compare different headlines to see which one performed better. Audiences are no longer restricted to receiving information via email from journalists, according to Andy. Today's press releases incorporate various social media tools allowing users to tweet them, share them on Delicious or Facebook. Andy says press releases are only effective if you can properly target them to the right influencers in your industry. Andy also touches on a possible future development of press release services: performance-based press release pricing.
Creighton University President Annouces RetirementAug 27, 2010
The Rev. John P. Schlegel, SJ, has announced his intention to retire as president of Creighton University as of July 2011. A slideshow of photos of the work he has done at Creighton, a time in which great growth took place. Thank you, Fr. Schlegel, for all of your years of service to Creighton University. Produced by Department of Marketing and Public Relations
Who Owns Online PR?Aug 25, 2010
Will Mcinnes from Nixon McInnes was interviewed by E-consultancy at one of our Social Media events in 2008. We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix. Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to: •Establish the importance of Online PR within the PR mix. •Benchmark the percentage of PR budgets being spent online •Define who is driving strategy and implementation. •Explore its growth. •Highlight the challenges that marketers currently face To find out more, read our Online PR Benchmarking Report at: www.e-consultancy.com
Proven Online PR Methods--PART 1Jun 07, 2010
Marjorie Young, President of Carriage Trade Public Relations in Savannah, GA, discusses Ten Proven Online PR Methods vs. Traditional PR. She will talk about how to get your articles and press releases to rank in Google, the importance of blogs, Facebook, YouTube, Twitter, LinkedIn, Flicker, Wikipedia, Podcasts and Skype. You will learn how to increase your visibility and credibility online through proven PR techniques. This seminar was filmed at Georgia Tech's Savannah campus on October 15, 2009
Who owns Online PR?Aug 13, 2009
Helen Aspell from Southampton University was interviewed by E-consultancy at one of our Social Media events in 2008. We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix. Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to: •Establish the importance of Online PR within the PR mix. •Benchmark the percentage of PR budgets being spent online •Define who is driving strategy and implementation. •Explore its growth. •Highlight the challenges that marketers currently face To find out more, read our Online PR Benchmarking Report at: www.e-consultancy.com
Who owns Online PR?Jun 07, 2010
Wendy McAuliffe from Liberate Media was interviewed by E-consultancy at one of our Online PR Roundtables in 2008. We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix. Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to: •Establish the importance of Online PR within the PR mix. •Benchmark the percentage of PR budgets being spent online •Define who is driving strategy and implementation. •Explore its growth. •Highlight the challenges that marketers currently face To find out more, read our Online PR Benchmarking Report at: www.e-consultancy.com
Who owns Online PR?Jul 26, 2010
Michelle Goodall, online pr and social media consultant at E-consultancy was interviewed at one of our Online PR Roundtables in 2008. We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix. Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to: •Establish the importance of Online PR within the PR mix. •Benchmark the percentage of PR budgets being spent online •Define who is driving strategy and implementation. •Explore its growth. •Highlight the challenges that marketers currently face To find out more, read our Online PR Benchmarking Report at: www.e-consultancy.com
Your Online Reputation in Public RelationsSep 02, 2010
As part of my MSc Strategic Public Relations and Communications Management, I have created a video to let students or indeed people who are interested in a career in Public Relations how to maintain a good online reputation. enjoy! I welcome feedback of course :)
What Is Public Relations?
Traditional PR Moving to New Media PR
PR agencies are being asked to question their public relations campaign methods to determine 'what works and what doesn't' As part of their continual growth programme they should take stock of their working methodologies at regular intervals if they are to keep abreast of current and emerging trends in the world of effective public relations
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